Growth Mindset Marketing With Justine Beauregard

Oct 22, 2021

Justine Beauregard is a Marketing Strategist + Coach for compassionate entrepreneurs. Since 2008, she’s become known for maximizing bootstrapped budgets and increasing profits by 600%+ while reducing spend by 50%+. She is also a featured writer for Entrepreneur Magazine and has spoken about marketing on virtual stages of 10,000+ people. Her mission is to help you do what you love, with as little overwhelming as possible.

Jamie:

If you'd like more customers better processes and simple growth strategies, she's your person, welcome to Moms Freedom Makers podcast Justine Beauregard.

Justine:

Thank you so much, Jamie.

 Jamie:

I would love to kick this off by asking you what freedom as an entrepreneur means to you.

 Justine:

I love that question. So freedom is my top core desired feeling, and I talk about it all the time which is why I was so attracted to your podcast and your energy and everything that you put out into the world, which I love. And so freedom for me really feels like there are all these things that our lives that tether us right like we feel very connected to the people that we love and the things that we do and the results that we desire to create an all of these things, and the freedom for me is not about untethering, it's about lengthening the tether, right, like being able to move freely from one thing to the next really seamlessly to have a flow to your life that you love to wake up with gratitude to move towards your goals, to have this level of, it's almost like the agility is a really good synonym for me, of just flowing through life in a really easy, breezy, feel good yummy way.

 Jamie:

I love that you use flow because that's something I love to speak about as well it's like feeling like you're in this. Just state of bliss, when you do activities rather than just feeling kind of overwhelmed. And I, I can't wait to dive into more of your story, I would love to hear where you've come from, And kind of what this business has like you led you through as an entrepreneur.

 Justine:

Yeah. Like, I hail from Boston, Massachusetts now. So my story really started with a pregnancy, in terms of entrepreneurship. My story really started when I was like six years old, and I created puppet shows in my backyard and I charged people $5 admission and I created business cards on notepads and laminated them and use my little label maker to basically create business cards and drive all these different businesses so I had lemonade stands I had friendship bracelets I made purses, I made clothing like all sorts of stuff I was using my creativity and just building these businesses and from a very early age I really wanted to have that freedom financially because I grew up with a single mom. We didn't have a lot of money growing up and I just remember watching her go to work every day and say I wish I could be home with you girls, I wish that I could have more money in the bank to be able to do more fun things and, you know, there was always that deep pole to just create the life that she really wanted and just never had the ability to live working in a corporate job and so I kind of thought I had two options I could either work my way up in corporate America and be my goal at the time was be a VP by 30 right?, like if I could get to that level if I could get to the six figure salary, everything would be great, I would have the freedom. I would work in the company and long enough to have great time off and all of that kind of stuff, and it just didn't feel like what I was meant to do, just working for someone else when I had all these creative ideas of how to do things better and not being in a position where I was a C level executive and really had a lot of poll, and every time I worked for a startup which is where my background is in startup marketing. I was doing the job of six people, and everything felt really hard I was working really long hours, and then the company would be bought or it would merge and my job description would change and I would get even more work on my plate and I kept realizing I have a gift for the way that I see marketing and the way that I process information and I should be able to serve people the way that I want to serve people and feel really good about it and be able to control my own income. So when I became pregnant with my first baby back in 2014. I decided I was going to quit my job because I was up for renewal of my contract, and just dive into business and see what happened. And, you know, worst case I would stay home with my baby for a year be able to live off of our savings, and then go back to work at the end of that. And the first three months were the hardest, I had no clients, I worked long days, I was hormonal, all the things that happen when you just have a baby, and you start a business which is a terrible combination so I don't recommend it to anybody, but it was also where my resilience was born. It was also where all the lessons I learned that got me to where I am today, really came about and the money I believe, is always in the mistakes, and the mistakes are inevitable, and so it's really not about the mistakes that you make, but your reaction to them, what you do with the information that you take in when a mistake happens, and so I learned I grew I hired a business coach, and I started getting clients and I started making money, and I went from no money and no clients to having lots of money coming in, and too many clients. And then my problem became something different, It was all about how do I scale this business, how do I work less hours and make the same amount of money, how do I say twice, you know give twice the amount of value and half the time. And so that's really what my skill set is now which was honed over so many years of making really ugly mistakes like not, you know I say this all the time but I'm not imperfectly perfect or perfectly imperfect, I am just a hot mess, sometimes, and then I'm really great sometimes and I just make the best of those situations, and I turn the lemons into lemonade, every single opportunity that I get. And I always just acknowledge that what I'm doing is for a purpose. I'm on a mission. My mission is to bring compassionate marketing to the world and to teach people that you're in control of your freedom and your money and your life and your circumstances, and there's a lot of joy, and a lot of responsibility involved.

 Jamie:

That is such a beautiful story seriously and I love this shift that has really made your business what it is today when you realized that having a lot of clients and having a lot of money wasn't the end all for you because you realized at that moment, that while all this money flooding into your bank account was amazing. You were losing valuable time with the people that you loved it sounds like you really focused on making a shift to, how can I do less but better. How can I still make this amount of income but dial back the hours so that I can continue doing what I love and that is something I love talking about so much so I was getting all the fields over here when you're talking about that. But I would love to hear now with this business that you have currently. What do you feel like people are coming to you for the most. And from that, how are you working with these people to really help them reach their next level.

 Justine:

Yeah, so it was interesting. My mission has always been to serve the underserved, the people who can't afford to pay $10,000 to work with a business coach, and the people who really need help and support right now and they need answers quickly, and they also need the support to basically one of the things that I say about my business is that I am a problem solver and I write permission slips, like, it really feels like that some days where I just get someone saying, I'm thinking about doing this. Is it a good idea. And my response is almost always, why not, right and then we dig into that and figure out why not. And that's pretty much the goal of coaching. And what's interesting about the way that I work with my clients is that I have the consulting background. I started my business in 2014 as a consultant, and I only have gotten into coaching in the past two years, and what I learned in the five years as a consultant, is that there's a lot of people who desire to do it themselves. And they have no idea how to do it themselves. So this kind of combination of strategist and coach blends those two worlds together really beautifully where I'm able to in some circumstances, I want to empower them to come up with their own solutions and to help them and guide them in very specific ways how to process through and find their own solution to something which is the coaching portion and then the strategy is when they come to me and say, I decided already that I want to create a workshop or I want to do a webinar funnel, how do I do that and I give them those specific steps the process what they need and I support them every step of the way so I do that two different ways. I have a group program where that is truly where I serve the underserved it's $50 a month it's unlimited support resources coaching calls every single week, it's a really powerful space for people to grow together as a group, but it is very self LED. So the people who are on small budgets. Those people need to step into their own self accountability and motivate themselves to create the results they desire. Then there's the people who can afford the one on one coaching, which is my other option that has a payment plan to still serve the underserved, but that is a very guided results oriented partnership so those people come to me and say, I'm really struggling with this, that or the other thing or I need to get really clear about my offer or I want to have a system for success. And because the way that I teach marketing is that there is no one size fits all approach, we work together to figure out their blueprint, their framework, their way of marketing that's going to play to their strengths maximize their time minimize their effort and get the most results.

 Jamie:

Okay, lovely. I love how you focus on serving the underserved. I feel like that's such a large part of the market that isn't spoken to often enough, so that's amazing that you're really focused there. Sounds like you have a really awesome and strong business model that's really working to serve you right now, I want to ask you set at the beginning. You’re for three months working like crazy, not really landing clients so working on a bootstrapped budget, I want to ask what was that turning point for you when you went from no clients to being overbooked? How did that look?

 Justine:

Which I think is so funny and I love that you asked that question because a lot of people breeze over that part. Like I breezed over it in the story, but that's where all the goodness happens right and most people, they're like well yeah, I mean, there was either a decision, I think we're always between two decisions. We can either invest time in learning those things or we can invest money in hiring help and Olympic athletes, hire coaches so it's not a weakness to ask for help and support but what was interesting was that I had set a goal for myself, and this is what I think is really important for anyone who's looking to achieve something, you've got to have a destination in mind you have to have a goal because for me, checkpoint was three months in, I needed to make money. So that was my goal and I hit the three months and I did not make any money so at that point I had to decide. Clearly, what I thought was going to work when I decided was my process was not serving me was not working. And then I started to dig into why it wasn't, and I kept hitting a wall, I kept going, I don't know what I'm doing wrong, I can't see the forest through the trees I'm dealing with my own business here. So, when I heard this one specific coach speaking about where business owners usually get stuck and it really felt like me it felt like she knew me and she saw my soul I was like, she's the wine she's going to help me. And it turns out, I would have never known what she gave me the best piece of advice I've probably maybe one of the best pieces of advice I've ever received as an entrepreneur, which is saying something because I've gotten a lot of advice is, I had way too many things going, I had too many offers, I had too many pieces of messaging I had too many different things I was doing so like I would speak to someone. And I was so focused on making the money. I wasn't focused on how I was doing it. And so I would get on a call and I would assume. The reason I wasn't making money was because my price point was too high so I would automatically discount, which was decreasing my credibility with that person, because here I am saying, I'm an expert I've been doing this for eight years, and I'm going to give you 50% off before they even get the offer, so it was a huge bow pop right. I also had 33 Zero service offerings, which was wild. I was like, I can do it all I could do email marketing I could do branding I could write an email campaign for you I could design a funnel for you I could get you set up on social media all the things. And then when I would talk to people they would go, Well, how many people work for you, assuming that I had a team or an agency or something because I was offering so many things, and I'm like, oh it's just me. And so immediately, they were like, how are you going to get all my projects done, I have all these different things I want to hire you for but you're only one person, how are you going to get that done and I'm like no I'm really efficient I'm really good at it, and they're like no I need a full time person or an agency or something. So I started to check with my coach, what, what to do and she said, get rid of 90% of your offers you can only have three maximum. And that was so hard, it was like, which ones do I get rid of what do I do, I decided on a website audit, as a lead magnet basically where I would charge a flat rate and audit someone's website. And then I created the marketing plan, which was the bulk of everything that was my high ticket offer it was $3,000 at the time. And then I created a kind of an ad hoc package where I could develop a specific campaign for someone based on the marketing campaign, or the marketing strategy or any of those types of things where they would basically buy a package of ours discounted for me to implement some of the things from the contract, and it made sense. The first client that I spoke to. Well, my very first client ever in business was a cold call, because she also challenged me. When she told me to get rid of 90% of my offers. She said whatever the ones are that you pick, I want you to get on the phone and call a business that you feel you can help and make them an offer today, and it was a challenge that I was not excited about.

So I got on the phone, call this person, and I have so much confidence now because I really streamlined my opposite I knew exactly what I was offering which was such a shift. And I got on the phone and I sold him a $3,000 marketing plan. And I told him, based on everything I'm seeing on your website, all the assets that I can tell you can double your investment I felt so confident about it I can double your investment in 90 days. Right. And he was like, why wouldn’t I do that, right, so I made him the offer. And then we developed the marketing plan, and he bought the ad hoc package, after, and we implemented it. And in under six months, he started creating $70,000 months from making like two to $3,000 a month before working with me, and he turned, like, every person he knew into adjusting and fan, he was like, everyone needs to work with her. This is incredible. She totally shifted my business like all of the amazing things that we did together other people need to hear. And because a lot of startup owners are in forums and places where they're connected to other business owners, it was really easy for him to connect me to lots of people and then those people were really well served and they connected me to lots of people, and I built my business on referrals for five years, which feels amazing, but at the same time as a marketing person to not have marketed myself for five years, kind of messed with my head a little bit so when I created my coaching program, and I started from scratch. It was really hard for me to like break back into that cycle of thinking about my own business and how I was going to use my skills on myself. And it was a great learning lesson because I was able to take my struggles as essentially a new business owner starting from ground zero, and document them. So I knew where I was what I was struggling with the thoughts I was having all the problems I was running up against, and then started creating frameworks and trainings and worksheets and all the things that supported me and I created those materials and started giving them to clients, and in my first year as a coach I had 204 clients which was wild coming from no audience, no background, which just goes to show that basically you are selling to yourself, five years ago or three years ago or whatever timeframe when you were struggling and whatever problem you solved whatever solution you created whatever lifestyle that you want it that you manifested and made happen for yourself. That's probably what other people want to, and it's a great starting point to build a business from, so I always share that as just a way the simplest way to create freedom is to give people the gift that you have already given yourself.

Jamie:

Beautifully said so beautifully said, and I feel like it's in that giving that increase in impact that really furthers our fulfilment as business owners but then also does in turn come back around to you and having that many clients on your first year. That's incredible. How, so how did you go about keeping organized with all of these worksheets you were giving out with all of these trainings, it sounds like you were just giving, giving, giving for free and then anybody interested in your next level was joining one of your programs is that correct?

 Justine:

It was sort of a blend so I was doubling my work, and this was another hard lesson that happened as I built my business I was creating trainings for people for free, to get them into my paid programs where I would then create more trainings at, you know the price point that they were getting for coaching and joining the community so I was doubling my work, and another realization and for anyone listening, like, I really hear this piece of advice because it made all the difference for me, which was there is value in things that you wouldn't think there is value there is value in free things there is value in redundant things there is value in repurpose things. And so, when I did these trainings, and I developed all these worksheets and all these things that I would give away as freebies. I started to think, why not put them in my community as portal resources things for people to browse through these, you know collections of things that I create for one time use and then I forget all about them and I go on to the next thing so I'm not only doubling my work by creating two trainings and doing double the work every month with that, but I'm also wasting beautifully thoughtfully done resources that I just give out as a lead magnet so the lead magnet I have on my website now is this free weekly business planner, that was one of the first resources I created for myself as a business owner that helped me grow 1800% year over year in revenue. And I thought everybody needs this I'm going to give this away for free it's totally going to help people and then it's going to drive them to my community. And I kept reinventing freebies like I'll do another thing I'll create another thing, where this freebie, and I tracked it for six months, I had the same freebie plus new freebies on my website all the time. The one weekly business planner is still my freebie on my website, even all this time later, because it has gotten 1000s more downloads than any other freebie I put out there and here I am trying to reinvent the wheel, make fresh content all the time thinking everyone's already seen this before, everyone's already heard this before, and it's not true 2% of the people who follow you on social media consistently see your content. Everybody else is not seeing you consistently. So, if you're thinking they've seen this before they've heard this before, they probably haven't, and if they remember it, they're probably your ideal client, and they love the reminder and they're thankful for it. So, a lot of it was just about figuring out what do I already have available to me how can I do it better, how can I create less with more impact, how can I invest more of my time in personal and professional development to be a stronger, better coach for the people that I serve, and how do I feel really good about my actions every day like, are they truly supporting the goals that I set for myself, and do they feel totally free, right let that core desired feeling of freedom, what does that look like what does it feel like, what is the evolution of that day to day and how can I keep consistently showing up in ways that, feel free.

 Jamie:

That's amazing. So, when it comes to these freebies. If somebody is listening to this right now and wants to download the one that you're speaking about where we need to find it?

 Justine:

Right on my homepage so growth mindset marketers, calm, and then it's right on the homepage, it's also linked in the navigation and if you follow me on Instagram, it's at growth mindset marketers, it's right in my links it's one of the first links that you can get access to.

 Jamie:

I'm gonna go download it. I can't wait. I love hearing about how much you just pour into your community. It sounded like you have also a place for people to go join where you're posting content constantly for them, you mentioned, when you create a new freebie you post it into type of membership hub. Can you explain a little bit more about that for the audience?

 Justine:

Yeah, so it was really important to me to invest in tools to make the membership really easy to navigate. So, I have Kajabi as a platform which is an all in one platform it's awesome I recommend it to a lot of people, and I host things in the portal on the back end so you have a login information you can log right into the portal you can see specific frameworks processes documented. There's videos there's replays of past coaching calls that you could look through and listen to. There's tons of links to software tools, different things that a lot of people wouldn't know to find and that's another one of my skill sets that a lot of people would undervalue this part of their personality, your ability to find things other people struggle to find, even if you don't create them yourself. So as a marketer, for many years now almost 14 years. I have trained myself to know all of the ways to search on Google to find resources in about one second, where it would take other people going through multiple links I know all the major websites to visit I know every credible source, if someone says, How do I do fill in the blank, I'll be like, Oh, one second. Let me get you a good resource for that. Oh, here's the best YouTube video I know exactly, it will walk you through in five minutes exactly how to do that thing. And so I started compiling a list of all the questions I had been asked by my community members, and then just putting resources have links of cool tools that nobody would know about how to set up automated recurring posts in your group so you don't have to do that and you can save five hours a week or how to create a template for your YouTube intro and outro and a process to convert your podcast into audio grams and set that up more, how to create content using tools like answer the public and Google trends and how to integrate those things together like all of those things are things that I have done for myself or my clients that a lot of people would never know to search for it, or they would never know what to even begin to look at in terms of resources where I've already figured out a lot of those things, so I just took all of that information and organized it in little sections on a portal and people can log in and browse through and just find what they need.

 Jamie:

That's so helpful. Those are a lot of time consuming aspects that just aren't necessary, especially on a bootstrapping budget, it's nice to have one central location. And I would love to kind of circle back to that you mentioned that a lot of people you work with are on a bootstrapping budget. So how would you go about marketing a business, if you're working with minimal funds?

 Justine:

So it really depends on the person, but it's always about figuring out what is my zone of genius. What am I great at what do I love to do, what produces the highest ratios of abundance and joy to success and dollars, right, like what's my, I call it the simplest path to dollars what is my simplest path. And so, there's actually this amazing author Simon Sinek he's done TED Talks and written lots of books he's one of my favorite non nonfiction authors, and he says, The brain cannot process, a negative. So if I say don't picture a purple elephant, your mind instantly goes to a purple elephant because you can't process the negative in that sentence. And so, thinking about like how skiers, avoid trees, they think about the path. And what is that path, and so for people who are just starting out, the problem is they're focused on the trees, they're focused on all the things they could be doing which is why they hit a lot of trees because their brain is going to all the trees instead of the path forward. So usually, and again that's very much varies from person person. Usually though, I say if you've got limited resources, then you've got to use them in a very focused way. So, picture yourself having a car, and someone gives you one tank off every single month and you can only go to, you know, however many places you need to go to get what you need so ideally the quickest path from point A is a straight line. You can get the furthest the fastest by just going straight down the road until you've run out of gas, right, you can make the most money. And what that means is you create. That was you, not me. I was like, what that means is that you create the path for yourself by creating a focused marketing plan so if you're like, Listen, I love to show up on video well you could be on YouTube, you could do Instagram rails, you could create Instagram TVs, you could be on Tik Tok up on Snapchat, you could do all the things right you can participate in events you can host events. The thing is, you just have to decide which of those things sound the best, and then go all in on that thing, because that's how you maximize your skill set, it's how you learn the quickest with that one medium. It's how you create the most traction. It is how you get the most people because if you are on five different social media platforms you're automatically. You're diluting your success by platform so it's like you have 500 Instagram followers and 200 people on Tik Tok where you could just have 700 on Instagram, or probably more than that if you focused on it, so it would say, focus on the path forward and decide what you want to do and it's not about being right or wrong. It's about being decisive and committing to the thing that you picked. Because no matter what the platform is only going to take you so far right, people need to start recognizing you you need to be in the same spaces talking about the same topics and so I think about it two different ways. First, create an adjective, a verb and a noun that describe what you do, who you serve and why you do it, and then check all of your actions to make sure that the adjective the verb and the noun are always covered in what you do. So like for Jamie for instance you would probably do freedom, mom, entrepreneur, and so you think about everything that I do. Do people know, is it clear that this is the zone that I'm focused on that these are the people I serve and this is what I do and this is the type of content I am creating and the value and all of that. And if it's a yes then you're doing your job in that place right. The second thing that I like to think about in terms of this is like a tournament style format so you take podcasts like let's say that you decide audio is your thing, so you put podcasts and clubhouse, next to each other on the tournament board. And then you think about all the reasons why podcasts are the best and clubhouses the best, and then you choose only one of them gets to advance to the next round, so to speak with this tournament. And that's how you choose your focus platform, so if you have five different ways that you could do audio related things, you kind of drill down until you get to the winner of that tournament and that's your focus action, and it doesn't mean that you can't do other things, it just means that you have to dedicate and commit to a certain amount of time and focus on that one thing to maximize it and then move to the other things in the rest of your time.

 Jamie:

It's great that you're bringing this up right now and very ironic because I feel like I needed to hear it because I recently started up a YouTube channel, and I wasn't looking at it in the podcast being the same, I was looking at, I need to film YouTube videos and I need to film podcasting. And then the more I've kind of sat with this realize I started a podcast so I wasn't going to be on video, I realized that I should actually just record myself filming podcast episodes, and use them in that way rather than looking at it like two separate entities. And so I did that, the whole concept shifted and changed, because the podcast remained the focus it was just a different way that people for people to digest this content. So, I love what you said there I feel like entrepreneurs really get stuck with shiny object syndrome. Yeah, and I love your analogy of the trees, because it is true, where we focus we tend to gravitate to. And if we're focused on all these different trees, our attention, we're going to be going, you know, an inch in a million different directions rather than a mile following that one path, you just laid out in a straight line. So, That analogy so much. It's vital. So, and you had mentioned earlier that you had spoken on a lot of virtual stages. I would love to open this up and learn a little bit more about this, is this one of the ways that you found to be beneficial in marketing your business on a bootstrapping budget?

 Justine:

Yes, for sure. So, part of the issue with this though, I'm gonna put a caveat on it, because a lot of people move to building authority before they're ready. Right. And so there's this real exciting magnetism, Hold towards writing books speaking at events doing all these things but the problem that a lot of people will come into in the beginning, is that they haven't built the audience or the expertise to qualify for those types of opportunities, so there's a lot of people who invest a lot of time and effort and energy into writing a book that no one buys or applying for all these speaking opportunities where they're never qualified to be there because they don't have an email list of 10,000 people or they don't have an audience or they don't have the level of expertise to speak on, you know their signature topic they don't even have a signature topic. And so it's really important that you nail down those things, if this is going to be your focus strategy, you've got to have things done in the order that support your growth the quickest and you're also relying on other people's audiences to reflect back to you the value that you hope they hear and see and feel right, so there's a lot in your own organic marketing that you own and control, that really benefits your success, quicker, because you can show up a certain amount of times on Instagram you can control the hashtags you use to increase your rate you can control the collaborations that you do that are quick and simple and allow you access to all these people so there is a bit of a caveat, but it has helped me in speaking events specifically I have grown my list by over 1000 people in a day doing speaking events of that size. So, for sure, if that is a goal for you if you do have the credibility the authority and the expertise in your field, get a one sheet, get a pitch, get a bio get a headshot and go seek out these opportunities and find them because they are very powerful and honestly if I had to boil down every single action I have taken to grow my business to the level that it's at now. The one thing I would say is partnerships in every sense of that word, partnering with people collaborating with people, giving value freely, showing up on platforms where my people are and just offering things every level of partnership referrals affiliate. Social media swaps email trades co working spaces events like organizations, anything you can do to gain access to more people's networks and add value to them, comes back to you tenfold just like you said genie in the beginning your impact influences your income I really believe that the more you impact people and the bigger impact you have on people, the easier it is to create money, and I say that from a place of knowing and having achieved that result from those specific actions.

 Jamie:

Awesome, thank you so much. Yeah, virtual stages, they're growing exponentially every single day I feel like especially after the big shift our world just went on everybody's turning to those. And I feel like it's just the perfect place to really utilize marketing especially on a bootstrapping budget, and get your message in front of more people that need to hear it. So thank you so much for sharing that. And I would love to know if you have a book recommendation for anybody listening to this right now. Earlier you mentioned Simon's neck but do you have any?

 Justine:

I have so many book recommendations can I give a few. Okay. So the first one is actually kind of his less popular book but Simon Sinek, leaders, eat last, that's one of my favorite books. It's beautifully written. It's more than a leadership book. So that's all I'll say about it I think everyone should read it it's phenomenal reading and he also has start with why which is very good but there was something about leaders eat last that just changed my business forever. Another one is Jensen Sarah, you're a badass at making money, because so many people have money blocks that are preventing them from getting to the next level in their business and in their life and all of these things and they're self sabotaging and they don't even realize it. And when I read that book. I'll tell you my favorite quote, paraphrase from the book which is, the more money you have, the more good, you can do in the world. And if you've ever caught yourself thinking, I don't need a million dollars, I don't need this many clients I don't need this many things, and you listen to that quote and you just think, I don't need it, But how much could it change the world if I had it right. That is such a beautiful thing about money and creating money and serving people in a really dynamic way. It's not just about you. And it's not just about the money, it's about the impact it's about the change, it's about the intentionality behind all of those things so that was a really beautiful book. And then one more book, which absolutely changed my life. You have to be ready for it, it's a very mindset oriented book, but it is called The Big Leap, by Gay Hendricks, and it is literally a four step process to find your zone of genius, which a lot of people don't know how to do properly like I thought my zone of genius was marketing and sales because I've been doing it for so long that I just said, Yeah, that's what I'm great at. It's not really it's the application of my true zone of genius which is creativity and problem solving skills. So, once I recognize that it opened up my creativity lens, even more, I was able to find so many more opportunities out of that I was able to grow something faster. After I read that book I read that book at the beginning of this year. So in January. By March, I retired, my husband from a six figure job, just from reading that book, I'm, I wish I could make an affiliate income off of promoting the book because it's I tell everyone I know. When you find something that triggers a feeling or a thought that creates a ripple effect like a rock in a pond. That was that book for me. And I feel like so many people are walking through their life like zombies, not recognizing how beautiful their brain is and how different and special they are and how much they have to offer. Once you lock into that and can create the mission, around what you desire to achieve. Then you read Jensen Cerros book, and remove your money blocks, and then you read Simon's leaders eat last and you learn how to bring it into the world in a really powerful way. It's like a recipe for success and joy and abundance and freedom, all the things that your listeners want most in the world.

 Jamie:

Well thank you for giving us an order to read those in because it's only like how am I going to tackle this because I've never read any of those books, and I'm really excited to dive in.

Justine:

Oh my gosh, that's awesome. I hope you read all three, in that order and I can't wait to see what you create afterward.

 Jamie:

I will thank you and anybody listening to this, I'm gonna go ahead and link those books in the show notes, a long way from the freebie that we've been given today. Is there anywhere else. We can go to find you can you go ahead and drop your links again, so we can find you after the show.

 Justine:

Yes, for sure, Pretty much, I'm on Instagram, I'm on my website, and I am on Facebook I have a free group called compassionate entrepreneurs. So if you look that up, there's about 5000 people in there right now, and it's a great space to connect with people you can promote yourself twice a week, you can book coffee chats with people you can share your zones of genius lots of people get clients in that group but it doesn't ever feel like you're being solicited in there, it's always a place of help and service, and then people want to work with you because you're an amazing human and you care about people and that's what compassionate marketing is all about.

 Jamie:

Thank you so much that's so helpful. Now I would love to ask you one last question, and that is do you have anything you want to wrap up this interview with and share with the audience, anything you'd like to leave them with?

 Justine:

I think I would love for people to know that you don't have to do it alone. Right, it's not even about investing in yourself in terms of money, or hiring someone to help you. It's about figuring out what you need. If you commit to that, and I mean really commit I talk about this all the time as like, your commitment in a marriage is in through sickness and in health, right, even in the worst parts of your business even on the worst days. If you are committed to having money, freedom, joy, all of those things, you will work at it every day and inevitably, you will get better at how you create that it's all just about the timeline, so if you're fully invested and all in in terms of your emotional health and your physical health and your mental health and all of those things in your business and you're like, Listen, I'm doing this thing, I am committing. This is my goal, I am going to stop at nothing until I achieve it. Then you create a level of resilience, toward achieving that thing. And if you think about your goals as mile markers, instead of as end dates for things like a deadline, there's a very big difference between a goal and a deadline, and I think a lot of people, the reason why we failed so often in our businesses, is because we give up too soon, we set an unrealistic goal for ourselves, not realizing that it is unrealistic, and then we get to the three month mark that we had set and we realize, Oh, I didn't hit it, so I guess it's not meant to be right or we find an excuse but it reminds me of those first three months in my business I worked really hard, I had a plan. I thought it was great. I went all in on that plan, and I hit the three months, and instead of going, Oh, I didn't hit that and beating myself up for a long time about it. I made a choice to continue to commit to it, and to try something new, and that's the opposite of insanity, you don't want to do the same thing over and over expecting a different result. you want to go all in and commit and be the person who doesn't stop at anything, and keeps figuring things out along the way. It's like a puzzle, your business is a puzzle every day you're given a piece of the puzzle and you're putting it together one piece at a time. And when you finally start to figure out these pieces fit together. And you think the puzzle is 500 pieces. It blossoms into 1000 piece puzzle and you're like, No, I was just starting to get comfortable, but that's what you want, you want to be uncomfortable, a little bit you want to be challenged, a little bit, but you also want to be gracious with yourself, you want to give yourself that time in the space, you want to give your business a fair chance at success. And when you do feel like your backs against the wall. Make a choice, decide to commit and go all in on what you believe is going to work, or hire help and figure out what someone who knows better how to do that, and surround yourself with people who support you along the way because your environment, dramatically impacts your success. So anyone who's bringing you down. It's not like you have to cut them out of your life or be vicious about it but you do need to choose how you spend your time, and who you surround yourself with to create that environment that supports your success in your growth.

 Jamie:

Oh, drop the mic! That was incredible advice seriously, everything that you've shared on this episode today you have just been value bomb after value bomb seriously I hope everybody listening to this has just gotten so much value. From today, I appreciate you so much for being here, and I hope everybody listening if you're connecting with Justine in her message. Definitely pop over to her podcast check out her website, join the Facebook group.

 Justine:

Thank you so much, and wait to see everybody in there.

Jasmine:

Awesome, thank you for coming on the show

Justine:

Thank you so much for having me.

Jamie:

Jam packed full of value with that episode, I mean, can we just talk about Justine just slaying the value, dropping value bomb after value bomb. And I feel like we've got a lot of work to do, but in the most magical way, because we've got a few books to read. We've got some real lessons to dive into.

So, Justin Beauregard, thank you from the growth mindset marketing Hiser is interested in joining Kajabi which was talked about often. On this episode, it's also where I host everything with my business from email marketing to my website, my products my courses. Everything is hosted within Kajabi so if you're interested in joining, visit the show notes here, to get a referral link from me, that is a way to just kick back some of those funds that I can continue supporting you guys and showing up and providing this content within this podcast so check out the show notes, feel free to pop over to Kajabi sign up, I cannot wait. If you guys do not have access to the show notes and you do sign up to Kajabi send an email over to [email protected] and we can line it up to our partners on this Kajabi thing. So, I hope you enjoyed this episode and I will catch you in the next one.

Join KAJABI >> https://app.kajabi.com/r/qdeJcRoS <<

Justine's Website: https://www.growthmindsetmarketers.com

Instagram: https://www.instagram.com/growthmindsetmarketers/

Book Recommendations:

1. Simon Sinek. Leaders Eat Last

2. Jen Sincero. You're A Badass At Making Money

"The more money you have, the more good you can do in the world." - Jen Sincero

3. Gay Hendricks. The Big Leap

 

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