Ep 062: Why 30% of Americans are Self-Employed, How To Shift To CEO

Jun 22, 2021

I want to talk about the reason why people might become, self-employed such as this new era that we’re living in. What’s been happening as people are ditching the nine to five, they’re screwing the nine to five to start businesses from home. But the slippery slope begins when they’re used to working a nine to five job Monday through Friday.

So what happens when they work from home is a sit down behind their desk. In have a similar schedule to what they had at their jobs, because they’re in that mindset. Even you guys think back to when we were in school, even school teaches us to work a nine to five job. I mean, it sets us up to be a part of the system.

Think about it. We get up, we brush our teeth. School starts at 8:15. It’s over by 3:00. I mean, it’s basically a nine to five job, right? They teach you that you show up, you do your thing, you get breaks for lunch breaks for recess. But aside from that, you’re sitting there and you’re doing work all day.

You’re doing homework, you’re taking tests. You guys, we are programmed to think in this way. It’s all a part of this system that we live in. And now the system works beautifully for the most part, but it doesn’t work beautifully when you started a business. So that you’re free. What happens is you become self-employed.

And you know, it’s a big problem when Forbes states that 30% of Americans are self-employed, now think about that. Do you think those Americans wanting to be self-employed when they started a business for freedom, because think about it. Most people start businesses, so they don’t have a boss, they start businesses.

So they don’t have a nine to five. And so that they’re free to live life on their terms. Maybe they want to travel. Maybe they want to hang out with their family. Right? The list goes on and on and on, but they did not sign up to be self-employed. So what happened there?

We’re going to dive into a little story that I learned this from Michael Gerber of the E-Myth. Now he talks about two different types of people. On one side of the spectrum, we have the technician on the other side of the spectrum. We have the CEO. Now let’s explain the differences really quick. And then I’m going to let you determine where you land on this spectrum.

So the technician is over here and they feel like they’ve got to do everything in their business. They understand how to do something, and if they don’t understand how to do it, oh, you better believe they are going to figure it out. They’re going to Google it. They’re going to YouTube. How to videos. And they’re going to sit down behind their desk or wherever they are.

And they’re going to figure out how to do something all day long. If it takes them, they do not care. They are so in the depths of their business and in their life, like this is the DIY wire, this is somebody who’s going to continue to do something again and again and again, until they figure it out. And they’re pretty stubborn.

Like they don’t really want to hire help. They don’t really want to outsource or anything, you know, they might say, oh, well I don’t have the money to do that. Oh, well. Or, well, somebody else wouldn’t do it as good as I would. So I’m just going to do it. Right. Okay. But if you’re listening to this and you’re like, oh, that is me.

You and my friend may very well be a technician, but that’s okay. Rest assured we’re going to learn how to make the shift today into that CEO level mindset. But now let’s go over to the CEO side. The CEO understands that as a technician, you’re working inside of your business. But they have stepped above that.

They let the entrepreneur of themselves come out every single day. And when I say that, I mean, they’re now working strategically on their business versus working tactically inside their business. Now there’s a big shift that’s occurred here. I mean, think about how transformative this is from doing everything on your own inside of your business, to then removing yourself from the trenches so that you have pure clarity and you have so much creative space where you can show up strategically on your business every single day and move all of the pieces around.

I mean, yeah. Imagine how much less stressful life would be. If you could just be the one showing up strategically to make the pieces move. That is a difference between a technician and a CEO. It’s the difference between thinking tactically versus thinking strategically as an entrepreneur? Now, what happens a lot of the time is people who came from a nine to five job are typically the technicians because they’re used to being given jobs from their boss that work inside of the business or the job that they’re working in.

So we’re not truly. I mean, unless you were an entrepreneur at a really young age and never had a nine to five job, but even then even like household chores that we do even, you know, from a young age, like we’re conditioned to be technicians, to teach yourself, to learn things. Look, I’m so guilty of this.

As at 15, I started my first online business, but even prior to that, I was homeschooled. I was teaching myself. I had to, like, I had to learn everything on my own. Right. And so. I was taught to be the technician, which ended up well hurting me for a long time in my business before I was able to remove myself and truly step into that role of CEO.

So it’s like you guys, if you’re listening to this and you haven’t yet made the shift, it needs to occur to you. So that you can have that genuine freedom that you started this all for, because as soon as you can step into that role of CEO and like, let go of that technician mindset is the moment that you’re going to reach your next level.

It’s the moment you’re going to find clarity. And it’s the moment you’re going to be actually ready to scale a business. That’s actually scalable. Okay. So that book, once again is the E-Myth revised by Michael E Gerber. I recommend that you read it a hundred percent. It definitely was transformative for me.

And it was very educational in regards to building out systems for your business and also why you would want them. So I hope that provides some clarity on the difference between the technician and the CEO, but I would love to tap in a little bit to my story because you guys, I found myself when I started a business.

Working 12 plus hour days sitting behind my computer screen and just feeling that there was no end in sight. Okay. But then I started to realize that business is just one giant system. Okay. It’s a system of time of money and of energy. And I didn’t always know this. Look when I started my business, it was, it was successful.

Okay. I was building out all the things I was sending packages. I was keeping up a customer relationships running traffics. I was doing back in automation. Eventually you name it? I did it. Okay. I made money, but I was working. Oh my God. Like 60 hours in up a week. And even though I had this beautiful place, this beautiful car that I hardly got to drive, the closest I got to actually having fun was watching people enjoy themselves from my balcony.

But I knew that there had to be a better way. I knew that I had to free myself from the trenches and I thought to myself, what is actually the point of making all this money? If I actually can’t enjoy it. So once I started to realize that there was a difference now I’m gonna use the uses analogy.

And I hope that it makes sense. I live on a very sought after street in Maui. Now on the right side of the street or the beach front homes, most of the people who live in these homes are hardly ever home. Okay. They don’t even live there. They maybe rent them out. Maybe they don’t. Right. Like they’re a second home to these people.

But there’s always trucks outside doing work and doing construction and, oh my gosh, there’s constantly somebody mowing their lawn. So if you guys are ever listening to this podcast and you’re like a, really another lawn mower. Yeah. This whole street is full of them every single day because the people on the right side of the street are always having words.

Worked on like clockwork. Okay. But then if you look on the left-hand of the street, the people who own those homes are always home. K. They live there full-time and they’re always doing their own yard work. They’re always doing their own maintenance and everything like that. Right. And so I started to realize that the people will obviously on the right-hand street.

Oceanfront homes are much more expensive and they’re second homes to them. And I started to realize that there’s a shift in mindset that it’s occurred from the people on the left-hand side of the street, to the people on the right-hand side of the street. And I started to realize that what the people on the right hand side of the street had figured out that the ones on the left had not was that they shouldn’t be doing everything in their own businesses.

You always see them hiring out, help. You see them with solid systems for people to follow, and they’re not doing things on their own. They also ask a lot of questions and they remove themselves from the back end of things. Okay. I, and it’s not laziness, right? Like you might be thinking of this, like, oh, that just sounds really lazy.

No, it’s actually really strategic because they realized that that hour that they would spend mowing their lawn or doing yard work. Maybe it’s three hours, they could be doing something more productive with their time, whether that be simply spending time with their family or whether that be doing profit generating activities in their business.

They understand that where the people on the left side of the street, don’t, they’re out there slaving away, busting their booties all day long and it takes them longer. Think about that. If you have a crew come in to take care of your yard maintenance with five to 10 guys, they’re going to do it in no time where you might have been out there all day long, trying to figure it out.

Right. And so that right there is an analogy, and it’s an understanding that by you implementing systems and having a team, it really does remove you from the back end of your business. So I bet you’ve already figured this out, but I would also say that the people on the left side of the street or the self-employed on the right are more of the CEO mindset.

I want to give you one more example. Let’s say you hired a company to do yard work for you. And the owner of that company showed up at your house by himself. And was the only one who was going to do the yard work for you. So he was out there, sun up till sundown and had to actually come back the next day to do some more yard work for you.

Okay. There’s one option. Now the second option would be the owner is doing something in his crew of five men. Goes to complete that task. The owner still makes money and he can focus on, you know, getting more crews in place, maybe getting more yards to do. He’s not actually doing the work, but he has five people who are, and first off the client’s going to be happier because the stuff’s getting done faster.

And then the business owner gets freedom and he can actually realize that his work is being done without him. So that that owner of the lawn company could be hanging out on the beach with his family, knowing that these yards are still being done because he’s put systems in place for his technicians to follow where he can stay in his role of CEO and think strategically on how to grow his business.

Because imagine if you’re spending hardly any time to run your business. You have plenty of time to put more resources in place to scale it. Right. But when you’re the technician, when you’re caught in the trenches of your business, you don’t have time to scale. Not only that you don’t have systems to scale because you probably haven’t thought of it.

Right. And you’re going to be so stuck in the trenches of your business. That it’s very hard to think strategically on how to actually grow it. Kay. So what will happen if you guys start to shift your mindset from that of a technician to a CEO, as you’re going to start to step into your next level of life, because you’re going to be able to cut the ball and chain from your computer, and you’re going to be able to live.

Guilt-free knowing that your business is running when you’re not knowing that there’s other technicians doing the work inside of your business so that you can actually show up and stay in your zone of impact without distraction. Okay, you do not need to be one of the 30% of Americans that are self-employed.

There are ways to rise above that, but it’s going to require some work from you, like changing your complete mindset around that, but it’s possible I’ve done it and you can do it too. Stay tuned. And we’ll help for you into that CEO level mindset, Freedom Makers. If this episode resonates with you, join me in the Facebook group, The Freedom Makers Tribe.

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