Ep 039: Creating Your Irresistible Offers

Nov 26, 2020

This episode is all about creating irresistible offers for your ideal clients. If you have not yet heard episode 24, which is all about finding your ideal client make sure you start there. Because now we’re going to talk about creating those irresistible offers for that ideal client. Hopefully, you’re going to be staying in your zone of impact, showing up and serving in the way that is best and most beneficial for you. We are going to start by talking about three different offers and then one lead generation offer. And These are the offers that I think every single business needs. And we definitely need to address the value ladder that you’re going to create for your business as well. 

We’re going to get started by talking about your lead gen offer. Now you guys maybe in some Facebook groups, you may be in communities where you see people posting freebies. This could be a free ebook giveaway. This could be a PDF download. Basically what they’re doing is they’re trying to build up some hype on social media. And what they’re going to do is they’re going to send you to a landing page where they’re asking you for your email in exchange for a free download of some sort, that’s a value add. The reason people do this is that a freebie is speaking to their ideal client. The reason they’re doing this is they want to build up their email list. They want to build up their clientele so that they can start warming that audience up to hopefully sell them something in the future. You should think about what kind of freebie you can create that would attract your ideal client into your world. Now, whether or not you want to direct them to a landing page to collect their email, or maybe you want to send them to a Facebook group or something. That’s what I do. I have a Facebook group that I’ve created where I can show up and serve my ideal client. When I have a freebie, I direct them to the Facebook group where they must enter into the group in order to receive the download or the freebie or the training or whatever, I’m giving them. That was opt-in. Now when they enter it in my Facebook group, I do collect their email, assuming that they give it to me. I do add them to a newsletter in that way, but it’s not taking them off of the platform that they’re on into some other website. I’ve found more success if I keep the person on the platform they’re on. If they’re on Facebook and they see this freebie, it’s really good to keep the freebie on Facebook, if that makes sense. But there are so many people who do send to a landing page on their website and they have a lot of success. You can try both ways, see which way works best for your audience. 

A great resource for you to use is Canva. I know you have probably heard of Canva before, but it’s an incredible resource just to make the design work out of creating things, but they still look super professional. If you have not used Canva before, definitely hop over there and give them a shot, but create something simple. You don’t put too much work into this. I would rather you have five freebies created than one that was super time-consuming and difficult for you to create. I would rather, you have a few different options to test out in the marketplace and how you can get the ideas for this. The purpose of this freebie is to get people into your world and let them start thinking of you as the person that they should go to when they have questions about that problem or that topic.

You don’t just want to create a freebie out of nowhere. You could even run a poll in one of your Facebook groups with your ideal client, ask them, what are you guys struggling with? What’s something that you need a solution to when it comes to social media marketing. If you’re a social media marketer. Then you can create that PDF for them. If you get 20 comments on that post, then you can say, Oh, you guys, I actually have a free PDF download, that’s going to answer your question. Are you guys interested in having that? They’ll say yes. Like I’m so excited and then you can link it below to your lead gen page or yeah, whatever information you want to collect from them. You can get it before you give them that PDF download. 

Now I want to start by talking about a do-it-yourself offer. This is an offer that once you create it, your ideal client is going to completely do it alone. Think of a book. The author put in all that work to create this book for you. They have poured all their knowledge into this book, but it’s up to you to read it. It’s up to you to actually implement the things that you’ve learned or else it’s useless. You’re going to create it one time and then it’s going to continue to serve your audience. Now do it yourself offers are usually pretty inexpensive. I recommend doing a do-it-yourself offer that is just you guiding them a little bit more low ticket. It can be something like a challenge that you create, right? Where you take people through seven training sessions or something, and you’re working with them for seven days. And then at the end of those seven days, you sell them into a higher ticket program, which could be more of a done with you type of thing, which we’re going to get into next. But the do-it-yourself offer, really shouldn’t require too much of your time. It should be something that once it’s created, you don’t have to worry about it anymore. And you can send people there who really aren’t willing to invest yet, or they need one more warming up. It’s basically your way of getting them to know you before you send them further up your value ladder.

So stemming off of that, do it yourself offer, I will tell you guys that I have a do it yourself offer and it’s a challenge. I put people through this challenge to teach them Amazon. And by the end of it, they have the opportunity to either continue working with me or they can keep trying to learn more about this topic on their own. I do give them the foundation and everything to understand it, but I don’t give them all the tactics and strategies. I give them basically the blueprint, if they want the strategies to implement and actually build the business, they’ve got to move on with me in the program. So you guys could do something like that. It’s a great way to warm people up and it’s completely doing it yourself. 

Now we’re going to go into the done-for-you offer. The time that you’re going to be spending with your customers or your ideal client is increasing. Therefore the amount of money that you should be charging is also increasing. Think of it as a step ladder, right? The further you climb, the more they’re going to pay. And the more time you’re going to spend with them. So if you're done with your offers could be a group coaching program where you’re taking people from point A to point B and you’re doing it strategically. You’re pulling them through, you’re talking with them weekly. You’re getting them to follow a system. But most importantly with done with you offers YOU are required. They need you to help guide them through this process. If you’re doing a challenge with these people and you’re showing up live, you’re pulling them through the system that you want to take them through and giving them a reason to show up.

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A lot of people really need that extra motivation and that encouragement so done with your offers are great. You can charge a bit more for this, say you’re doing that group coaching program. You can charge people more because you have to keep showing up. It’s like incentivizing you and it’s incentivizing them to when they pay a little bit more. Because, you know, honestly, when you pay, you pay attention. By charging them a little bit more to work with you more one-on-one, they’re getting more of you. You’re getting to help them more and make sure that you’re getting them that end result that you’re promising them. A lot of times with a do-it-yourself offer you can’t really ensure the results that you’re promising because it’s up to them to actually do it. But done with you. You can make sure that you guys are doing it as a unit together. But at the end of the day, it’s up to you to show up and do them. I’m not there at your house every day, making sure you’re hitting these goals. I can definitely give you the goals to strive for, but at the end of the day, you’ve got to show up. But as a done with your offer, you’re going to help guide them along the way. 

Now, the final offer you should create is a done-for-you offer, think of this, as an agency service, or like me as a business coach. If I have a client who wants to start a business, but they don’t want to figure out their ideal client, they’re willing to talk to me about who it might be. They’re not willing to set up their social media profiles. There’s just a lot of things that they just don’t have time for. They kind of just want me to come in, hear what they have to say, and then create the business for them. That would be a done-for-you service that should be making the most of your time, but it should have the highest price point because it takes a lot of your time. You don’t want to spend too much time with just one person, because that decreases the amount of impact that you have. And I’m sure you are here because you want to impact as many lives as possible. So by tying up all your time with one person, yes, it can be awesome to make sure that they get the results they need, but it should not be your main focus, right? You have that as an offer. Totally. But you should also have these other offers in place so that you can spend more time with more people.

So I hope that by the end of this episode, you at least have something to move forward on. You need those four crucial elements to your business. You need the lead gen but don’t spend too much time here, put it out there. If it doesn’t work, create something else. It should be done in a couple of hours. Don’t get too hung up on this. Next, you need to do it yourself offer something that you just do once and you can continue to sell again and again that gets people into your world. Next would be a done with you offer. You’re going to work with somebody one-on-one to help get them to that end result and then done for you is that you’re going to get them that end result because you’re just going to put in the work and you’re going to do it for them.

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As you increase on those offers, you’re going to increase the amount of time and money you charge. So if you guys need help with determining your offers, coming up with how to price them, figuring out the problems, or anything we’ve talked about on Mom’s Freedom Maker today and this could be your zone of impact, finding your ideal client, how to outsource. Maybe you’re feeling so overwhelmed. You’re like, how do I do all of this? How do I build my tribe of raving fans? You guys don’t be overwhelmed. I am literally a business coach. I offer a free discovery call. I will sit down. I will strategize with you. And then I’ll let you know if we are a good fit to continue moving forward so that I can help you grow your business. If you’re interested in that head on over to mom freedommaker.com/discoverycall. We can sit down together one-on-one and I’m going to see how I can help you. I am so excited to get to know you and how your business is going!

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