I remember the seasons changing outside my office window and there I was - working another 12 hour day so engrossed inside my business that I didn't even take the time to step away to eat.
I was the accountant, funnel hacker, customer support, face of the brand and content creator (amongst many other things), yet I still wondered why I struggled to stay focused throughout the day.
I never felt like anything got done and my to-do list was STACKED 24/7.
How could I relax when I wasn't working with SO MUCH TO DO?!
So I worked and worked... until one day...
I realized I didn't build a business, I was self-employed.
I had started this business for time and financial freedom and gave myself one BUSY AF job.
I wasn't impacting in the way I wanted and I was frustrated on the verge of burnout.
But I didn't want to give up.
I took a year off to really figure out where my passions lied and found what it truly meant to stay in my lane.
I created systems to set me free and started to own my problem solving superpowers.
After living with this freedom-based business model I've come to realize that THIS is what it was always about.
Being a digital CEO now means I impact the lives of others all around being a fiance, mother and adventure seeker.
Now my family receives the best part of me, not just a part of me.
That's what I want for all of my clients.